CONTENTS
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BIBLIOGRAPHY
NOTES
INDEX TO ARTISTS
1. INTRODUCTION the museum problem
Art into Life?
Framework
Interaction
Recombination and Dissociation
2. IMMERSION in a field of distance
Installation and Narrative Immersion
A Brief History of Immersion
Roland Barthes’ ‘Readerly’ and ‘Writerly’ Texts
Culture not Nature—Olafur Eliasson
Dissolution
The Mirror and the Body
Mists of Immediacy: Ann Veronica Janssens
Regression: John Bock’s Klutterkammer
Visions of Excess: Jason Rhoades
Echoes of the 60s: Paul McCarthy
Ghosts: Paul Pfeiffer
Prurient Immersion: Gregor Schneider
Virtual Reality
Total sensory immersion: Char Davies
Interactive immersion: Maurice Benayoun
3. INTERACTION: the difficult birth of the reader
Rikrit Tiravanija’s Convivial Gatherings
Angela Bulloch’s Bean-Bag Works
Science Museum: Carsten Höller
Seminal Interactive Installation: Legible City
Place: Ruhr
Attaining the Interactive Goal: Vectorial Elevation
Reality TV
The Social Realist as Entrepreneur: Thomas Hirschhorn
The Need for Design: Body Movies
Cynical Social Sculpture: Santiago Sierra
The Media Art Alternative: Multiplicity at Documenta
Use Value
Dada Design: Andrea Zittel
Real Design: Atelier Van Lieshout
Redirecting Artistic Wealth: Dan Peterman
4. RECOMBINATION demystifying creativity
Everyday Creativity: Humean Aesthetics
The Perfect Metaphor: Jennifer Pastor
Associationism and Creativity: Hume and Freud
Everyday Dreaming
Associationism and Narrative
Art Games
Simon Starling’s System
Interactive Visual Music: Toshio Iwai
How to do things with Viewers: Andreas Slominksi
5. DISSOCIATION: identity crisis
Misrecognition:
Renèe Green
Beyond the Name of the Artist
The Artist as Viewer-Reader
Collective Creativity: Les Demoiselles d’Avignon
Reading Art, Imploding Social Reflection
Identity in the Cutting Room: Candice Breitz
Nancy Burson's Human Race Machine
Luc Courchesne: Portrait Number One
Artificial Identity, Synthetic Creativity
Artistic Identity and Consumer Culture
I Shop Therefore I Am Not: Sylvie Fleury
Summary
6. CONCLUSION solving the problem
Reviewing the Problem
Reviving the Liaison between Art and Design
Fine Art and Media Art: Key Differences
Graffiti Research Lab
Antoni Abad
Institute of Infinitely Small Things
Oda Projesi
Raqs Media Collective and Sarai
Final Comments